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Our Story

"The freedom of body and mind in a profoundly international way. " 

Our Global Spokesperson

Meet Faye Wong -- A one-of-a-kind superstar, a legendary woman. We are proud to announce her as our Global Spokesperson. Faye is everything that we stand for -- the freedom of body and mind in a profoundly international way.


"Our products aren’t just made to be worn,
they’re Made To Live In."  

Our Brand Philosophy

WE ARE NEIWAI (pronunciation: nèi wài, translation: “Inside and Out"). With an aspiration to create lingerie that frees both body and mind, we launched NEIWAI in 2012 in Shanghai.

Since our founding, NEIWAI’s intimates collection has evolved to include lingerie, loungewear, activewear, and home accessories. Our designs embrace a distinctly modern, global aesthetic which unites heritage and quality. Our products aren’t just made to be worn, they’re Made To Live In.

We celebrate women and strive to be a constant companion on every adventure in your life – and in every precious moment.

Our Commitment to the Environment

We’ve adopted a conscientious approach to sourcing the fabrics that go into our products. We use high quality, eco-friendly materials such as recycled nylon, Supima® Cotton, TENCEL™ Modal, and Spandex.

We’ve transitioned to using packaging with 40% fewer materials compared to traditional packaging. It’s much lighter and cuts 450 tons of packaging material every year – that’s approximately 600 trees saved per year as a result.

Our PANTIE PRO™ is washable and reusable, an upgrade to average liners that protects you 24/7. In time, we hope that it can replace pads, tampons, and applicators, which will further reduce the use of these disposable products which do not easily biodegrade.

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