NEIWAI (nay-why), meaning 'inside and outside,' was founded in Shanghai in 2012. We seamlessly blend aesthetics and functionality for styles that are 'Made To Live In.' Our lingerie, loungewear, and activewear prioritize comfort that moves with you throughout your day. We unite the luxurious feel of our premium fabrics with innovative designs, fostering a state of ease and harmony, inside and out.

One woman wearing rust-colored bra and brief set, second woman wearing tan bra and brief set, third woman wearing off-white bra and brief set

Meet Barely Zero

Experience all-day comfort with our best-selling wireless bra collection.

Shop Barely Zero
  • SUSTAINABILITY

  • We strive to be conscientious when sourcing our fabrics, choosing high quality, eco-friendly materials from suppliers like PrimaLoft®, VITA, Carbon Zero by TENCEL™ and other brands that share our commitment to a cleaner planet.

    On average, our packaging uses 40% fewer materials than packaging used by traditional fashion brands. This lightweight design cuts 450+ tons of waste every year – saving more than 600 trees as a result.

Visit Us In NYC

260 Elizabeth St.

New York, NY 10012

Stores