Our Story

NEIWAI (pronounced ney·why) was born in Shanghai in 2012 with a simple belief: “The Body Knows, The Earth Knows.” We’re here to create lingerie, loungewear, and activewear that truly feel good—on your body and for the planet. Everything we design is rooted in simplicity, sustainability, and care. We believe that comfort goes beyond clothing—it’s about nurturing a thoughtful connection between you, what you wear, and the world around you. With NEIWAI, you can move through life feeling at ease, inside and out.

One woman wearing rust-colored bra and brief set, second woman wearing tan bra and brief set, third woman wearing off-white bra and brief set

Meet Barely Zero

Experience all-day comfort with our best-selling wireless bra collection.

Shop Barely Zero

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Sustainability

We carefully source materials from high-quality, eco-concious suppliers like PrimaLoft®, VITA, True Carbon Zero by TENCEL™ and other brands that share our commitment to a cleaner planet.

Giving Back

NEIWAI is proud to partner with organizations that support women's health and advancement. Some of our partners include:

I Support the Girls collects and distributes bras, menstrual hygiene products, and other essentials to women experiencing homelessness or distress. Our NYC Store is a bra and menstrual hygiene product donation site for ISTG!

The Pink Agenda raises money for breast cancer research and builds awareness of the disease among young professionals.

“A brand that helps customers feel an inner balance is particularly valuable right now, as we navigate the transition from a stressful pandemic into a post-pandemic world.”
“China’s leading lingerie brand NEIWAI recently completed a $100 million Series D financing round. In the first half of this year, its total sales increased by 260 percent year-on-year, with monthly sales exceeding 200 million yuan ($30.93 million) and an annual repurchase rate of more than 50 percent.”
“NEIWAI Raised $100 Million in Series D Funding. The fresh capital injection will be used to develop products and categories, raise brand awareness and accelerate global expansion.”
“There is a whole generation of consumers wanting to write new narratives for themselves. The brands which continue to drive these types of conversations and create a positive space and community around them will continue to resonate with consumers.”
“Premium lingerie brand NEIWAIi, known for its feminine and sensual designs, has teamed up with Wolford for a six-piece sustainable capsule. The line, called “She Will Gaze Into Eternity”, includes a jumpsuit, blouse, leggings, skirt and a headband and come either in the shades red or black.”
"True to its name, the Barely Zero bralette is the next best thing to nothing."