“China’s leading lingerie brand NEIWAI recently completed a $100 million Series D financing round. In the first half of this year, its total sales increased by 260 percent year-on-year, with monthly sales exceeding 200 million yuan ($30.93 million) and an annual repurchase rate of more than 50 percent.”

“NEIWAI Raised $100 Million in Series D Funding. The fresh capital injection will be used to develop products and categories, raise brand awareness and accelerate global expansion.”

“There is a whole generation of consumers wanting to write new narratives for themselves. The brands which continue to drive these types of conversations and create a positive space and community around them will continue to resonate with consumers.”

“Premium lingerie brand NEIWAI, known for its feminine and sensual designs, has teamed up with Wolford for a six-piece sustainable capsule. The line, called “She Will Gaze Into Eternity”, includes a jumpsuit, blouse, leggings, skirt and a headband and come either in the shades red or black.”

"NEIWAI has developed a positive reputation among consumers in China for its inclusive sizing and casting of models of all ages and shapes in nationwide marketing campaigns."