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Blogs & News
Chinese Lingerie Brand NEIWAI Raised $100M in Series D Funding
The 10-year-old brand said the money raised will be used to develop products and categories, raise brand awareness and accelerate global expansion. NEIWAI, which means “inside-outside” in Mandarin, was founded in 2012 by Xiaolu Liu and her husband Jiang Li after the couple returned home to Shanghai from the U.S. They began by creating high-quality, wireless bras that were comfortable yet stylish and ...READ MORE
June 11, 2021
Father's Day: Comfort for the most
important men in our lives.
Father’s Day is fast approaching; it’s the day of the year when we celebrate the most important men in our lives – our own dads and the fathers of our children. We've seen how soft and caring they can be, but our societies and cultures often act as if men have to be rough ‘n tough to be 'manly.' (Even worse, many men believe it and ...READ MORE
April 23, 2021
Mother's Day Gift Guide
We have so much to thank our mothers for, and that’s what Mother’s Day is all about - it's that one day of the year when we go above and beyond for our moms to show them how thankful we are. They deserve some of the love, comfort, and support they taught us so much about, and NEIWAI is here to help you find just the right kind for your mom in this guide!READ MORE
Chinese DTC Brands Going Global: Interview With Xiaolu Liu, Founder Of NEIWAI
Over the past few years, numerous Chinese DTC brands have emerged and quickly become leaders in their product categories. After achieving massive success within China, we are now seeing many of them start ...READ MORE
April 12, 2021
2021 Barely Zero - Better Than Ever
Barely Zero is better than ever – but don’t worry, you should still expect the same comfort and support you’ve come to know and love (and of course, Your Size is STILL The Size). Barely Zero has been one of our most popular sets since we introduced it last fall, and we’ve been listening to your feedback - the launch of the 2021 version of Barely Zero takes much of that into account, and this newest release brings several improvements...READ MORE
April 5, 2021
Our First Styling Contest Winners!
If you submitted a photo to our Styling Barely Zero contest, thank you! We loved and adored them all, and it was so hard to choose our favorites - so rather than closing it down completely, we encourage you all to keep tagging and sharing with us on Instagram! We want to see your photos and hear your stories (just like our winners' below), and if you share something that we want to repost & share elsewhere you'll get a $50 gift card!READ MORE
March 12, 2021
The Women of No Body Is Nobody
NEIWAI recently launched the second part of our ongoing No Body Is Nobody campaign in which we share the perspectives of real women on their bodies, their beauty, and their struggles with society’s beauty standards.
These are their stories.
March 11, 2021
Our First Styling Contest
When we created Barely Zero, we had two goals: comfort and versatility... We wanted comfort that lasts all day & night, with support to get you through whatever life threw at you. We wanted versatility, a bra that changes over time to keep up with your body's journey; a bra that would fit nearly anyone, or the same person at two drastically different life stages. We succeeded.READ MORE
Fashion brands are tapping into China's new focus on female empowerment
Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels ...
March 2, 2021
No Body Is Nobody
In 2020, NEIWAI started a journey of exploration into true and diverse beauty with the first segment of our NO BODY IS NOBODY campaign. It received critical acclaim and drew the attention of publications such as Campaign, Today, and most recently Business of Fashion. Now, the campaign continues into 2021 with a new chapter that intensifies the original message...READ MORE
February 8, 2021
Valentine's Day Gift Guide
Love is in the air, and we have a list of gifts to help you show just how much you care! Valentine’s Day is an important day for couples everywhere, and every year is another chance to make it special for you and your significant other. There’s the traditional route of course: flowers, chocolates, a candlelit dinner. Those are great! But...READ MORE
Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today
NEIWAI was one of the first of this new generation of Chinese brands to tap into this current, having been founded back in 2012. With a compound annual growth rate of between 70 and 100 percent over the past three years and a network of more than 100 direct-to-consumers stores in 26 Chinese cities, the brand was already doing well, but in 2020 founder Liu Xiaolu saw its profile skyrocket with the release of a short film ahead of International Women’s Day called ‘No Body Is Nobody.’READ MORE
China's Top 10 Marketing Campaigns
Pandaily evaluated 2020’s advertising campaigns in terms of their creativity, call for action, impression level, and added value. Despite the large number of creative campaigns, we narrowed the list down to our top 10, with entries from these companies: Bilibili, Ding Talk, Genki Forest, W+K Shanghai, NEIWAI, NetEase Yanxuan, Nongfu Spring, Perfect Diary, Pop Mart, and SAIC-GM-Wuling.READ MORE
December 31, 2020
What's Your 2021 Resolution?
We finally made it! 2020 is coming to a close, and it was certainly a ride. Let’s close the books on this historic year by taking a moment to appreciate some of the GOOD things that happened. Maybe you spent more time with family or developed a hobby while you spent so much time at home? Did you develop your taste in ...READ MORE
December 8, 2020
The NEIWAI Team's
2020 Holiday Gift Guide
Happy holidays! We polled our team and put together this list of our favorite 2020 gift picks - a "best of" list of our top suggestions in several categories from a variety of sources. It's a quick read, easy to reference, and we hope it'll be valuable to you as you finish your holiday shopping this year!READ MORE
October 17, 2020
History in the Making
Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.READ MORE
Winner of the Outstanding Shop Award for best apparel online store
With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they've seen in their American online store.READ MORE
Faye Wong Models For Lingerie Brand Without Showing Off Any Skin
Pop diva Faye Wong has added NEIWAI to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.
Are China-facing fashion and beauty campaigns ready for a makeover?
“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.READ MORE
How Lingerie Brand NEIWAI Connects with Chinese Women
“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.
What are people saying about us?
"Okay so in my life I have now found TWO unicorns: Micaela and these bras!! I’m not sure what sorcery @neiwaiofficial used to make the Barely Zero bra but I’m a convert! These are truly the most comfortable bras I have EVER worn- my only regret is that I didn’t know about them sooner."
"Let me tell you guys: this is the best wire-free bra that I've ever tried and that is 100% my honest opinion. It's just so soft and it stretches really well... I just love wearing this when I'm lounging around, doing chores, working from home, or even doing a quick workout."
- Hannah Moon
"Everything just feels so buttery soft on you... I love them because you can wear them as literal shirts, even in public, but they're super comfortable, super soft, you can literally wear them as pajamas or when you're just going out."
- Fernanda Ramirez
SEE FERNANDA'S FAVORITES
"Stoked about the @neiwaiofficial Barely Zero bra! This is a game changer for my next pregnancy, and in general! Their Barely Zero Bra is made with innovative CloudFit fabric that’s a one size, fitting anyone between an A-DD cup! Beyond comfortable and stretchy you don’t even know you’re wearing a bra!"
- Rydel Funk
SEE RYDEL'S FAVORITES
"Planning my outfits for our vacations is always fun, but this is one I’ve been super excited about! I started the morning wearing the Barely Zero bra by @neiwaioffical and then changed into their GORGEOUS Shell Print Dress and Polo Collar Cardigan. Everything is extremely comfortable! I feel elegant in this look, perfect for exploring San Francisco!"
- Kelsey Pearson
SEE KELSEY'S FAVORITES
"Always down to take the scenic route with @neiwaiofficial 🤍🤎"
- Saxon Sharbino
"Raise your hand if you go braless any chance you get because they can be SO uncomfortable! 🙋🏻♀️ Trust me when I say that @neiwaiofficial is a game changer! NEIWAI makes sure to create lingerie and loungewear that is soft, stylish (we all know by now that I love green!) and let’s the wearer live in comfort."
- Samantha Rae
"Ok I'm officially on the #NEIWAI bandwagon ☁️ I haven't worn any of my other bras ever since I tried their #BarelyZero bras and that says a lot coming from someone who has always struggled with finding a bra that actually fits (IBTC wya). Check out my latest video for a complete @neiwaiofficial haul!"
- Esther Sim
SEE ESTHER'S FAVORITES
"Being a mom is the best reason you’ll ever have to take care of you 🤍 Finally found the perfect bra for anyone whose size is also changing & just wants to feel comfortable - @neiwaiofficial Barely Zero bra & this comfy set means one happy mama 👏🏻"
- Natalie Kennedy
"I get a lot of questions about my favorite bras and I have to say this one is hands down my new favorite. I just discovered @neiwaiofficial and I’m officially a fan for life. Their Barely Zero wireless bras are SO soft but also give lift and support. I actually forget that I’m wearing a bra! It’s a true unicorn of a bra."
- Kendi Everyday
SEE KENDI'S FAVORITES
"Morning stretches in the most comfortable PJs and bra I own!"
"For the past 15 months, I’ve worn scrubs almost every single day. After working through the pandemic and sweating under PPE, I’ve been prioritizing comfort both at work and at home and I’ve fallen in LOVE with these @neiwaiofficial Barely Zero underwear sets. I wear them with everything - scrubs, dresses, yoga pants - and there are never any lines. They also wick moisture and resist odors - great for long or stressful shifts!"
- Asia Sullivan
"I've literally been living in this ever since I got it. Guys, it's so comfortable. I'm probably going to wear this until the day I die."
- Hana Sim
SEE HANA'S FAVORITES
"There’s nothing better than having relaxed and versatile clothing to pull from that you can wear day to day, like the matching sets styled here by female-founded brand @neiwaiofficial"
- Cortney Bigelow
"Morning coffee tastes a little better to me when I'm wearing pajamas that make me feel like a million bucks. Underneath is a bra that I've hardly been able to wait to tell you about. It's the Barely Zero Spaghetti Strap bra and it's literally all I've worn over the past few weeks. Honestly, it's the best bra I've ever found!"
- Megan Stokes
"Nothing makes me feel as confident as a simple elegant and great quality dress but it’s always so hard to find the one that fits you perfectly. @neiwaiofficial checks all the boxes for me. Also, they make the most comfortable loungewear and undies!"
- Nastya Swan
SEE NASTYA'S FAVORITES
"@neiwaiofficial #BarelyZero’s unique ‘Your-Size-is The-Size’ adaptable sizing allows us to focus more on feeling empowered by feeling comfortable in our own skin, without being defined by a number or size. Overall, the perfect combination of comfort & chic, while feeling confident! 🤍"
- Cathy Nguyen Banaag
SEE CATHY'S FAVORITES
"These bras: I cannot tell you enough how literally life changing they are! They're unbelievable, I have a black one I wear all the time. Because of how stretchy and comfy the material is the bra will fit you just right all of the time."
- Tara Michelle
SEE TARA'S FAVORITES
"I don’t usually wear wireless bras because I haven’t found one that feels secure and has good coverage. @neiwaiofficial completely changed my mind. The fabric feels buttery soft almost like a second skin and it has gives good coverage even under a fitted t-shirt. 💁🏻♀️"