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Blogs & News
March 2, 2021
No Body Is Nobody
In 2020, NEIWAI started a journey of exploration into true and diverse beauty with the first segment of our NO BODY IS NOBODY campaign. It received critical acclaim and drew the attention of publications such as Campaign, Today, and most recently Business of Fashion.
Now, the campaign continues into 2021 with a new chapter that intensifies the original message...
Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today
NEIWAI was one of the first of this new generation of Chinese brands to tap into this current, having been founded back in 2012. With a compound annual growth rate of between 70 and 100 percent over the past three years and a network of more than 100 direct-to-consumers stores in 26 Chinese cities, the brand was already doing well, but in 2020 founder Liu Xiaolu saw its profile skyrocket with the release of a short film ahead of International Women’s Day called ‘No Body Is Nobody.’READ MORE
February 8, 2021
Valentine's Day Gift Guide
Love is in the air, and we have a list of gifts to help you show just how much you care! Valentine’s Day is an important day for couples everywhere, and every year is another chance to make it special for you and your significant other. There’s the traditional route of course: flowers, chocolates, a candlelit dinner. Those are great! But...READ MORE
China's Top 10 Marketing Campaigns
Pandaily evaluated 2020’s advertising campaigns in terms of their creativity, call for action, impression level, and added value. Despite the large number of creative campaigns, we narrowed the list down to our top 10, with entries from these companies: Bilibili, Ding Talk, Genki Forest, W+K Shanghai, NEIWAI, NetEase Yanxuan, Nongfu Spring, Perfect Diary, Pop Mart, and SAIC-GM-Wuling.READ MORE
December 31, 2020
What's Your 2021 Resolution?
We finally made it! 2020 is coming to a close, and it was certainly a ride. Let’s close the books on this historic year by taking a moment to appreciate some of the GOOD things that happened. Maybe you spent more time with family or developed a hobby while you spent so much time at home? Did you develop your taste in ...READ MORE
December 8, 2020
The NEIWAI Team's
2020 Holiday Gift Guide
Happy holidays! We polled our team and put together this list of our favorite 2020 gift picks - a “best of” list of our top suggestions in several categories from a variety of sources. It’s a quick read, easy to reference, and we hope it’ll be valuable to you as you finish your holiday shopping this year!READ MORE
October 17, 2020
History in the Making
Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.READ MORE
Winner of the Outstanding Shop Award for best apparel online store
With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they’ve seen in their American online store.
Faye Wong Models For Lingerie Brand Without Showing Off Any Skin
Pop diva Faye Wong has added NEIWAI to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.
Are China-facing fashion and beauty campaigns ready for a makeover?
“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.READ MORE
How Lingerie Brand NEIWAI Connects with Chinese Women
“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.
What are people saying about us?
"My absolute favorite are their classic thermal underwear set... The material on these are amazingly breathable and I love the texture but it really does retain heat, so it keeps you warm. I even love to sleep in these, 10/10 would recommend them."
- Rachel Talbott
SEE RACHEL'S FAVORITES
"NEIWAI's clothes are so soft that it's hard to wear anything else. Their button-up pajamas are made of their own MellowSilk - it's like a cross between cashmere and silk and it's definitely the most comfortable set I've ever owned!"
- Jesica Ahlberg
SEE JESICA'S FAVORITES
"I've always wanted to find a bra that doesn't restrict - that's super comfortable, that I could even sleep in. I've always thought bras, being unique and essential for women, should make us actually feel good. Barely Zero is that bra!"
SEE ANNA'S FAVORITES
“Comfy, cute, colorful, and great for breastfeeding - these are the softest, best bras and I am OBSESSED. They really do feel like you're wearing nothing.”
- Brittany Balyn
SEE BRITTANY'S FAVORITES
“A bra so comfy you can wear it all day long; so cute you can sport it as a top; and so stretchy it can support your body wherever life takes you, be it extra quarantine pounds or even a baby bump 💛”
- Tiffany Wang
“Shoutout to NEIWAI for making inclusivity a priority and creating pieces that fit perfectly for both @itstbell body & mine! Giving us comfort & style in their Barely Zero Bra & Boxer Briefs.”
- Dani DMC
“@neiwaiofficial underwear quality has completely exceeded my expectations! All of the pieces are very soft... Barely Zero has the comfort of a sports bra, except it does not smoosh your chest and and still makes you feel feminine with its no-show design.”
- Masha Andrianova
“This bra is the comfiest thing I’ve ever worn in my life.
Barely Zero! I’m shook! This is the bra you wear because you want to wear it, not because you have to wear it.”
- Tara Michelle
"With the highest quality fabric, NEIWAI defines comfort, versatility and festivity all in one."
"I really like this idea because it's basically saying "Your Size is The Size" and the underwear will adapt to you, like you don't have to try to fit or adapt to the underwear."
- Hana Lee
"This series is really amazing, the bra and panties are all one size. What does that mean? It stretches really well because of the innovative fabric they use, so one size is suitable for A-D. ❤️ Super convenient! I prefer this bra over my others, it's the lightest and most comfortable fabric in my underwear drawer."
- Oh Emma
"I can't tell you how comfortable this outfit is... I am OBSESSED."
- Katie Postl
"I've never worn pajamas made of such good material - very light and skin friendly!"
"Obviously they have loungewear, like the set I'm wearing right now. The fabric is cashmere infused, it's super soft and it just feels so fancy."
- Sarah Cheung
"Last year, I had a minor surgery for a benign breast tumor. The doctor suggested that I wear bras without steel wire, for better circulation. But there's still a sense of restraint in wireless and sports bras... Until NEIWAI's Barely Zero. I haven't taken it off since the first day I tried it on!"
"Most comfortable underwear I've ever worn by NEIWAI! Their Barely Zero Collection is a true innovation!"
"The Barely Zero collection is so comfy that all you wanna do is dance. 💃"
- Jessica Wang
"Jason and I have been spending most of our days in our loungewear, so finding something really comfortable is super important to us."
SEE LUCIA'S WARDROBE
"Barely Zero is too comfortable, it's almost too good to be true. I love how relaxed it is, I can wear it under something or on its own as a crop top."
SEE IRIS'S WARDROBE
"I got up early to go to the studio after working out
and I'm really liking this NEIWAI sportswear - it
looks cool under just a down jacket!"
"Not only are they stylish
the fabrics they use are comfortable, breathable,
and have great texture."
"When I wear a bra I like to feel unrestricted,
and these feel like I'm wearing nothing at all."
- Vicky Soupsss
SEE VICKY'S WARDROBE
"I've had five or six sets of NEIWAI pajamas and,
honestly, the softness and texture of the fabric
surprises me every time."
SEE WANWAN'S WARDROBE