What's New With NEIWAI
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Oct 17, 2020
History in the Making
Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.READ MORE
Faye Wong Models For Lingerie Brand Without Showing Off Any Skin
Pop diva Faye Wong has added Neiwai to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.
Are China-facing fashion and beauty campaigns ready for a makeover?
“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.READ MORE
How Lingerie Brand NEIWAI Connects with Chinese Women
“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.
Winner of the Outstanding Shop Award for best apparel online store
With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they’ve seen in their American online store.
What are people saying about us?
"Jason and I have been spending most of our days in our loungewear, so finding something really comfortable is super important to us."
SEE LUCIA'S WARDROBE
"Barely Zero is too comfortable, it's almost too good to be true. I love how relaxed it is, I can wear it under something or on its own as a crop top."
SEE IRIS'S WARDROBE
"I've had five or six sets of NEIWAI pajamas and,
honestly, the softness and texture of the fabric
surprises me every time."
SEE WANWAN'S WARDROBE
"When I wear a bra I like to feel unrestricted,
and these feel like I'm wearing nothing at all."
- Vicky Soupsss
SEE VICKY'S WARDROBE
"Not only are stylish and fashionable,
the fabrics they use are comfortable, breathable,
and have great texture."
"I got up early to go to the studio after working out
and I'm really liking this NEIWAI sportswear - it
looks cool under just a down jacket!"