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What's New With NEIWAI

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Blogs & News

Chinese Lingerie Brand NEIWAI Raised $100M in Series D Funding

The 10-year-old brand said the money raised will be used to develop products and categories, raise brand awareness and accelerate global expansion. NEIWAI, which means “inside-outside” in Mandarin, was founded in 2012 by Xiaolu Liu and her husband Jiang Li after the couple returned home to Shanghai from the U.S. They began by creating high-quality, wireless bras that were comfortable yet stylish and ...

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June 11, 2021

Father's Day: Comfort for the most
important men in our lives.

Father’s Day is fast approaching; it’s the day of the year when we celebrate the most important men in our lives – our own dads and the fathers of our children. We've seen how soft and caring they can be, but our societies and cultures often act as if men have to be rough ‘n tough to be 'manly.' (Even worse, many men believe it and ...

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April 23, 2021

NEIWAI's 2021
Mother's Day Gift Guide

We have so much to thank our mothers for, and that’s what Mother’s Day is all about - it's that one day of the year when we go above and beyond for our moms to show them how thankful we are. They deserve some of the love, comfort, and support they taught us so much about, and NEIWAI is here to help you find just the right kind for your mom in this guide!

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Chinese DTC Brands Going Global: Interview With Xiaolu Liu, Founder Of NEIWAI

Over the past few years, numerous Chinese DTC brands have emerged and quickly become leaders in their product categories. After achieving massive success within China, we are now seeing many of them start ...

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April 12, 2021

2021 Barely Zero - Better Than Ever

Barely Zero is better than ever – but don’t worry, you should still expect the same comfort and support you’ve come to know and love (and of course, Your Size is STILL The Size). Barely Zero has been one of our most popular sets since we introduced it last fall, and we’ve been listening to your feedback - the launch of the 2021 version of Barely Zero takes much of that into account, and this newest release brings several improvements...

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April 5, 2021

Our First Styling Contest Winners!

If you submitted a photo to our Styling Barely Zero contest, thank you! We loved and adored them all, and it was so hard to choose our favorites - so rather than closing it down completely, we encourage you all to keep tagging and sharing with us on Instagram! We want to see your photos and hear your stories (just like our winners' below), and if you share something that we want to repost & share elsewhere you'll get a $50 gift card!

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March 12, 2021

The Women of No Body Is Nobody

NEIWAI recently launched the second part of our ongoing No Body Is Nobody campaign in which we share the perspectives of real women on their bodies, their beauty, and their struggles with society’s beauty standards.

These are their stories.

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March 11, 2021

Our First Styling Contest

When we created Barely Zero, we had two goals: comfort and versatility... We wanted comfort that lasts all day & night, with support to get you through whatever life threw at you. We wanted versatility, a bra that changes over time to keep up with your body's journey; a bra that would fit nearly anyone, or the same person at two drastically different life stages. We succeeded.

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Fashion brands are tapping into China's new focus on female empowerment

Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels ...

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March 2, 2021

No Body Is Nobody

In 2020, NEIWAI started a journey of exploration into true and diverse beauty with the first segment of our NO BODY IS NOBODY campaign. It received critical acclaim and drew the attention of publications such as Campaign, Today, and most recently Business of Fashion. Now, the campaign continues into 2021 with a new chapter that intensifies the original message...

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February 8, 2021

NEIWAI's 2021
Valentine's Day Gift Guide

Love is in the air, and we have a list of gifts to help you show just how much you care! Valentine’s Day is an important day for couples everywhere, and every year is another chance to make it special for you and your significant other. There’s the traditional route of course: flowers, chocolates, a candlelit dinner. Those are great! But...

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Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today

NEIWAI was one of the first of this new generation of Chinese brands to tap into this current, having been founded back in 2012. With a compound annual growth rate of between 70 and 100 percent over the past three years and a network of more than 100 direct-to-consumers stores in 26 Chinese cities, the brand was already doing well, but in 2020 founder Liu Xiaolu saw its profile skyrocket with the release of a short film ahead of International Women’s Day called ‘No Body Is Nobody.’

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China's Top 10 Marketing Campaigns
in 2020

Pandaily evaluated 2020’s advertising campaigns in terms of their creativity, call for action, impression level, and added value. Despite the large number of creative campaigns, we narrowed the list down to our top 10, with entries from these companies: Bilibili, Ding Talk, Genki Forest, W+K Shanghai, NEIWAI, NetEase Yanxuan, Nongfu Spring, Perfect Diary, Pop Mart, and SAIC-GM-Wuling.

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December 31, 2020

What's Your 2021 Resolution?

We finally made it! 2020 is coming to a close, and it was certainly a ride. Let’s close the books on this historic year by taking a moment to appreciate some of the GOOD things that happened. Maybe you spent more time with family or developed a hobby while you spent so much time at home? Did you develop your taste in ...

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December 8, 2020

The NEIWAI Team's
2020 Holiday Gift Guide

Happy holidays! We polled our team and put together this list of our favorite 2020 gift picks - a "best of" list of our top suggestions in several categories from a variety of sources. It's a quick read, easy to reference, and we hope it'll be valuable to you as you finish your holiday shopping this year!

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October 17, 2020

Barely Zero
History in the Making

Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.

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Winner of the Outstanding Shop Award for best apparel online store

With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they've seen in their American online store.

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Faye Wong Models For Lingerie Brand Without Showing Off Any Skin

Pop diva Faye Wong has added NEIWAI to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.

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NEIWAI Founder Reimagines Female Empowerment Through Lingerie

Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.

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Are China-facing fashion and beauty campaigns ready for a makeover?

“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.

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How Lingerie Brand NEIWAI Connects with Chinese Women

“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.

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What are people saying about us?

"Okay so in my life I have now found TWO unicorns: Micaela and these bras!! I’m not sure what sorcery @neiwaiofficial used to make the Barely Zero bra but I’m a convert! These are truly the most comfortable bras I have EVER worn- my only regret is that I didn’t know about them sooner."

- Raffinee

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle

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"Let me tell you guys: this is the best wire-free bra that I've ever tried and that is 100% my honest opinion. It's just so soft and it stretches really well... I just love wearing this when I'm lounging around, doing chores, working from home, or even doing a quick workout."

- Hannah Moon

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra

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"Everything just feels so buttery soft on you... I love them because you can wear them as literal shirts, even in public, but they're super comfortable, super soft, you can literally wear them as pajamas or when you're just going out."

- Fernanda Ramirez

 

SEE FERNANDA'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra Bundle

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"Fashion and lingerie
Made To Live In!"

- Logan Hill

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle

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"Stoked about the @neiwaiofficial Barely Zero bra! This is a game changer for my next pregnancy, and in general! Their Barely Zero Bra is made with innovative CloudFit fabric that’s a one size, fitting anyone between an A-DD cup! Beyond comfortable and stretchy you don’t even know you’re wearing a bra!"

- Rydel Funk

 

SEE RYDEL'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra

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"Planning my outfits for our vacations is always fun, but this is one I’ve been super excited about! I started the morning wearing the Barely Zero bra by @neiwaioffical and then changed into their GORGEOUS Shell Print Dress and Polo Collar Cardigan. Everything is extremely comfortable! I feel elegant in this look, perfect for exploring San Francisco!"

- Kelsey Pearson

 

SEE KELSEY'S FAVORITES
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan
NEIWAI X SAVISLOOK Polo Collar Cardigan

NEIWAI X SAVISLOOK Polo Collar Cardigan

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"Always down to take the scenic route with @neiwaiofficial 🤍🤎"

- Saxon Sharbino

Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Peppercorn.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Peppercorn.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Peppercorn.
Model wearing NEIWAI's Classic Merino Wool Boatneck Sweater in Peppercorn.
NEIWAI's Classic Merino Wool Boatneck Sweater in Peppercorn.
NEIWAI's Classic Merino Wool Boatneck Sweater in Antique White.
NEIWAI's Classic Merino Wool Boatneck Sweater in Black.

Classic Merino Wool Boatneck Sweater

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"Raise your hand if you go braless any chance you get because they can be SO uncomfortable! 🙋🏻‍♀️ Trust me when I say that @neiwaiofficial is a game changer! NEIWAI makes sure to create lingerie and loungewear that is soft, stylish (we all know by now that I love green!) and let’s the wearer live in comfort.⁣"

- Samantha Rae

2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra
2021 Pure Comfort Soft Modal Triangle Bra

2021 Pure Comfort Soft Modal Triangle Bra

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"Ok I'm officially on the #NEIWAI bandwagon ☁️ I haven't worn any of my other bras ever since I tried their #BarelyZero bras and that says a lot coming from someone who has always struggled with finding a bra that actually fits (IBTC wya). Check out my latest video for a complete @neiwaiofficial haul!"

- Esther Sim

 

SEE ESTHER'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra + Brief Set Bundle

View Details

"Being a mom is the best reason you’ll ever have to take care of you 🤍 Finally found the perfect bra for anyone whose size is also changing & just wants to feel comfortable - @neiwaiofficial Barely Zero bra & this comfy set means one happy mama 👏🏻⁣"

- Natalie Kennedy

Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole
Summer Moonlight Padded Camisole

Summer Moonlight Padded Camisole

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"I get a lot of questions about my favorite bras and I have to say this one is hands down my new favorite. I just discovered @neiwaiofficial and I’m officially a fan for life. Their Barely Zero wireless bras are SO soft but also give lift and support. I actually forget that I’m wearing a bra! It’s a true unicorn of a bra."

- Kendi Everyday

 

SEE KENDI'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra

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"Morning stretches in the most comfortable PJs and bra I own!"

- Laura

Faye Wong modeling NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Faye Wong modeling NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.

Classic Cozy Button-Up Pajama Top

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"For the past 15 months, I’ve worn scrubs almost every single day. After working through the pandemic and sweating under PPE, I’ve been prioritizing comfort both at work and at home and I’ve fallen in LOVE with these @neiwaiofficial Barely Zero underwear sets. ⁣I wear them with everything - scrubs, dresses, yoga pants - and there are never any lines. They also wick moisture and resist odors - great for long or stressful shifts!⁣"

- Asia Sullivan

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra + Brief Set Bundle

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"I've literally been living in this ever since I got it. Guys, it's so comfortable. I'm probably going to wear this until the day I die."

- Hana Sim

 

SEE HANA'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra

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"There’s nothing better than having relaxed and versatile clothing to pull from that you can wear day to day, like the matching sets styled here by female-founded brand @neiwaiofficial"

- Cortney Bigelow

Gentlewomen Casual Blazer
Gentlewomen Casual Blazer
Gentlewomen Casual Blazer
Gentlewomen Casual Blazer
Gentlewomen Casual Blazer
Gentlewomen Casual Blazer
Gentlewomen Casual Blazer

Gentlewomen Casual Blazer

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"Morning coffee tastes a little better to me when I'm wearing pajamas that make me feel like a million bucks.  Underneath is a bra that I've hardly been able to wait to tell you about. It's the Barely Zero Spaghetti Strap bra and it's literally all I've worn over the past few weeks. Honestly, it's the best bra I've ever found!"

- Megan Stokes

Faye Wong modeling NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Faye Wong modeling NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.

Classic Cozy Button-Up Pajama Top

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"Nothing makes me feel as confident as a simple elegant and great quality dress but it’s always so hard to find the one that fits you perfectly. @neiwaiofficial checks all the boxes for me. Also, they make the most comfortable loungewear and undies!"

- Nastya Swan

 

SEE NASTYA'S FAVORITES
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress
NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress

NEIWAI X SAVISLOOK Vanilla One-Piece Maxi Dress

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"@neiwaiofficial #BarelyZero’s unique ‘Your-Size-is The-Size’ adaptable sizing allows us to focus more on feeling empowered by feeling comfortable in our own skin, without being defined by a number or size. Overall, the perfect combination of comfort & chic, while feeling confident! 🤍"

- Cathy Nguyen Banaag

 

SEE CATHY'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra

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"These bras: I cannot tell you enough how literally life changing they are! They're unbelievable, I have a black one I wear all the time. Because of how stretchy and comfy the material is the bra will fit you just right all of the time."

- Tara Michelle

 

SEE TARA'S FAVORITES
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle
2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle

2021 Barely Zero® Your-Size-Is-The-Size Spaghetti Strap Wireless Bra Bundle

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"I don’t usually wear wireless bras because I haven’t found one that feels secure and has good coverage. @neiwaiofficial completely changed my mind. The fabric feels buttery soft almost like a second skin and it has gives good coverage even under a fitted t-shirt. 💁🏻‍♀️"

- Liz Yeh

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra
2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra

2021 Barely Zero® Your-Size-Is-The-Size Classic Wireless Bra

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