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Blogs & News
September 28, 2021
NEIWAI x Wolford: "Gaze Into Eternity"
A Limited Edition Collaboration
Focusing on sustainable development, the pursuit of high-quality comfort,
and tearing down the barriers between Eastern & Western aesthetics
to create a fashion line that supports you and the Earth.
NEIWAI and Wolford: concerned with sustainability issues in the fashion industry for a long time, both...
How NEIWAI Utilizes Referrals as a Strategic, Cost-Effective Tool
NEIWAI launched their ‘reward for referral’ campaign at the beginning of May 2021. Both customers who referred a friend and the friend being referred received a $20 Reward. There was no reward limit: customers are rewarded with store credit for every successful referral. The logic is simple – the more friends you refer, the more rewards you earn.READ MORE
Chinese Lingerie Brand NEIWAI
Raises $100 Million
The brand said the funds will be used for R&D, brand building and sales channel expansion in both domestic and international markets. The Shanghai-based company, founded in 2012, started out with comfortable bralettes as their hero product, and is now expanding into lingerie, loungewear and athleisure. The brand has won praise for its feminist narratives and portrayal of diverse bodies in its marketing, still a rarity in China.READ MORE
Chinese Lingerie Brand NEIWAI Raised $100M in Series D Funding
The 10-year-old brand said the money raised will be used to develop products and categories, raise brand awareness and accelerate global expansion. NEIWAI, which means “inside-outside” in Mandarin, was founded in 2012 by Xiaolu Liu and her husband Jiang Li after the couple returned home to Shanghai from the U.S. They began by creating high-quality, wireless bras that were comfortable yet stylish and ...READ MORE
June 11, 2021
Father's Day: Comfort for the most
important men in our lives.
Father’s Day is fast approaching; it’s the day of the year when we celebrate the most important men in our lives – our own dads and the fathers of our children. We've seen how soft and caring they can be, but our societies and cultures often act as if men have to be rough ‘n tough to be 'manly.' (Even worse, many men believe it and ...READ MORE
April 23, 2021
Mother's Day Gift Guide
We have so much to thank our mothers for, and that’s what Mother’s Day is all about - it's that one day of the year when we go above and beyond for our moms to show them how thankful we are. They deserve some of the love, comfort, and support they taught us so much about, and NEIWAI is here to help you find just the right kind for your mom in this guide!READ MORE
Chinese DTC Brands Going Global: Interview With Xiaolu Liu, Founder Of NEIWAI
Over the past few years, numerous Chinese DTC brands have emerged and quickly become leaders in their product categories. After achieving massive success within China, we are now seeing many of them start ...READ MORE
April 12, 2021
2021 Barely Zero - Better Than Ever
Barely Zero is better than ever – but don’t worry, you should still expect the same comfort and support you’ve come to know and love (and of course, Your Size is STILL The Size). Barely Zero has been one of our most popular sets since we introduced it last fall, and we’ve been listening to your feedback - the launch of the 2021 version of Barely Zero takes much of that into account, and this newest release brings several improvements...READ MORE
April 5, 2021
Our First Styling Contest Winners!
If you submitted a photo to our Styling Barely Zero contest, thank you! We loved and adored them all, and it was so hard to choose our favorites - so rather than closing it down completely, we encourage you all to keep tagging and sharing with us on Instagram! We want to see your photos and hear your stories (just like our winners' below), and if you share something that we want to repost & share elsewhere you'll get a $50 gift card!READ MORE
March 12, 2021
The Women of No Body Is Nobody
NEIWAI recently launched the second part of our ongoing No Body Is Nobody campaign in which we share the perspectives of real women on their bodies, their beauty, and their struggles with society’s beauty standards.
These are their stories.
March 11, 2021
Our First Styling Contest
When we created Barely Zero, we had two goals: comfort and versatility... We wanted comfort that lasts all day & night, with support to get you through whatever life threw at you. We wanted versatility, a bra that changes over time to keep up with your body's journey; a bra that would fit nearly anyone, or the same person at two drastically different life stages. We succeeded.READ MORE
Fashion brands are tapping into China's new focus on female empowerment
Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels ...
March 2, 2021
No Body Is Nobody
In 2020, NEIWAI started a journey of exploration into true and diverse beauty with the first segment of our NO BODY IS NOBODY campaign. It received critical acclaim and drew the attention of publications such as Campaign, Today, and most recently Business of Fashion. Now, the campaign continues into 2021 with a new chapter that intensifies the original message...READ MORE
February 8, 2021
Valentine's Day Gift Guide
Love is in the air, and we have a list of gifts to help you show just how much you care! Valentine’s Day is an important day for couples everywhere, and every year is another chance to make it special for you and your significant other. There’s the traditional route of course: flowers, chocolates, a candlelit dinner. Those are great! But...READ MORE
Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today
NEIWAI was one of the first of this new generation of Chinese brands to tap into this current, having been founded back in 2012. With a compound annual growth rate of between 70 and 100 percent over the past three years and a network of more than 100 direct-to-consumers stores in 26 Chinese cities, the brand was already doing well, but in 2020 founder Liu Xiaolu saw its profile skyrocket with the release of a short film ahead of International Women’s Day called ‘No Body Is Nobody.’READ MORE
China's Top 10 Marketing Campaigns
Pandaily evaluated 2020’s advertising campaigns in terms of their creativity, call for action, impression level, and added value. Despite the large number of creative campaigns, we narrowed the list down to our top 10, with entries from these companies: Bilibili, Ding Talk, Genki Forest, W+K Shanghai, NEIWAI, NetEase Yanxuan, Nongfu Spring, Perfect Diary, Pop Mart, and SAIC-GM-Wuling.READ MORE
December 31, 2020
What's Your 2021 Resolution?
We finally made it! 2020 is coming to a close, and it was certainly a ride. Let’s close the books on this historic year by taking a moment to appreciate some of the GOOD things that happened. Maybe you spent more time with family or developed a hobby while you spent so much time at home? Did you develop your taste in ...READ MORE
December 8, 2020
The NEIWAI Team's
2020 Holiday Gift Guide
Happy holidays! We polled our team and put together this list of our favorite 2020 gift picks - a "best of" list of our top suggestions in several categories from a variety of sources. It's a quick read, easy to reference, and we hope it'll be valuable to you as you finish your holiday shopping this year!READ MORE
October 17, 2020
History in the Making
Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.READ MORE
Winner of the Outstanding Shop Award for best apparel online store
With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they've seen in their American online store.READ MORE
Faye Wong Models For Lingerie Brand Without Showing Off Any Skin
Pop diva Faye Wong has added NEIWAI to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.
Are China-facing fashion and beauty campaigns ready for a makeover?
“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.READ MORE
How Lingerie Brand NEIWAI Connects with Chinese Women
“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.
What are people saying about us?
"NEIWAI's whole mission behind Barely Zero is that Your Size Is The Size - it's meant to grow with you, fit you now, and fit you as life changes! Maybe you're like my sister-in-law, she's having a baby but she's able to wear this same bra. I have been loving this one."
"Are you an 'unpack the second you get home' person or 'leave it until further notice' person after a big trip? I try to be the former but tend to be more of the latter. So, guess what I'm doing after finishing my iced honey latte?? Ha! One thing I did unpack right when I got home, though, was this new set of pajamas by @neiwaiofficial."
"Working with one of my favorites @neiwaiofficial that focuses on premium material, fit and comfort - wearing the perfect fall/winter starter kit."
"They really don't feel like they're bras, they're perfect to lounge in or even go out on errands in... I have actually not worn an actually bra in... I have no idea, maybe a year? NEIWAI came out with their 2021 Pure Comfort Collection and it comes with a lot of bold colors and if you guys know me, I love bold statements for my pieces sometimes."
- Koleen Diaz
"Bringing in the new season with the perfect transitional set by @neiwaiofficial 🤍 effortlessly chic + interchangeable 🤝"
- Samantha Elise
"Waking up in the comfiest set from @neiwaiofficial ☀️ Made with the highest quality fabric, this Classic Embroidered PJ set is made to live in🤍"
- Elizabeth Villalobos
"I'm a huge fan of NEIWAI and what they stand for. I actually bought my first NEIWAI bras back in May after seeing some other YouTubers talk about them and since then I have just been LIVING in them because they are the most comfortable bras ever. Like, I seriously cannot go back to traditional bras... I have to say, this green one is definitely my fave."
"My @neiwaiofficial bras are my go-to when I am out and about because it's so comfortable it feels like I'm wearing nothing ... My body has changed so much in the past year that I don't even know what size I am anymore, but thankfully with just one size to choose from, these bras and panties can stretch with me. This button up is also from them, which I love! I don't think I'll ever wear an underwire bra again...what about you?"
- June Quan
"I've really been wanting to work with NEIWAI because I really love what they stand for, if you go on their website they're all about body positivity... Their Barely Zero bra (the one you see right here) is SO COMFORTABLE, I've seen so many people on YouTube talk about it and I had to try it out for myself. It truly is the best bra out there. It does not feel like a traditional bra, this is not a bra that you want to come home and immediately take off, this is a bra that you don't even realize that you're wearing. It's THAT comfortable."
- Weylie Hoang
"Definitely in need of more days like these. 🌞 We have been living in these adorable pieces from @neiwaiofficial & wow we can not express how comfy & versatile they are! NEIWAI celebrates women everywhere by providing lovely pieces that are by your side wherever life takes you, and they are also committed to sustainability by using eco-conscious materials & packaging, which makes our hearts so so happy!🌼🌿"
- Tess & Sarah
"Limited Edition music video is live! (Link in bio) ❤️ Wouldn’t have been able to do this without you @jasondchen 💜 thank you for being so patient and supportive throughout it all! Special thanks to @neiwaiofficial for making this possible, make sure to check out the Barely Zero bras we wore in the music video!!"
- Lucia Liu
SEE LUCIA'S FAVORITES
"Comfy cozy loungewear and bra that has no size because it molds to your body and feels like you have nothing on?? Yessss please!! I’m obsessed with this brand @neiwaiofficial and their bras (and this set) they literally mold to you and even if you are pregnant or nursing they fit you then and when you aren’t nursing .. so every life stage they fit YOU! How cool is that?"
- Jessica Payne
"Creating a cozy home isn't always about the décor, sometimes it's just about what you're wearing and what you feel like in your space. I'm wearing all of my new NEIWAI loungewear... it's something that I feel comfortable in my home in & wearing out. I love that they're stylish, comfortable, and something that I don't want to rip off as soon as I get home. "
- Kristen McGowan
SEE KRISTEN'S FAVORITES
"Ever since I've moved into my new apartment & have been working from a home office, I've found it pretty difficult to stay focused under my own roof… UNLESSSS I dress the part. NEIWAI perfectly straddles that line of comfy & chic, keeping me zoned in on the grind while still lookin' sleek."
- Kaiti Yoo
SEE KAITI'S FAVORITES
"Obsessed w/ these undergarments & items from @neiwaiofficial – I reached out to them specifically for a collaboration because I was wearing their #BarelyZero CloudFit bra 3 days in a row. It’s the only bra that conformed to my growing body – whether it be a few extra quarantine lbs, or the natural body shape changes during a baby bump."
- Helen Wu
"It's luxurious. It feels so special, like, when I wear their loungewear I feel better about myself and I feel like I'm a luxurious girl. Like, I just deserve better. I don't know what I'm referring to necessarily, but whatever it is I deserve better of it "
- Bethany Mota
"I wish I could personally appear in front of you and tell you just HOW much I love @neiwaiofficial because I've been wearing their #BarelyZero bra for nearly a year now. Idk about you, but my body shape and weight fluctuates all the time. It's also the only bra I've ever discovered that I can wear 24/7."
- Miki Rai
SEE MIKI'S FAVORITES
"I’m usually one to rip off my bra once I’m home but I honestly forget when I’m wearing a @neiwaiofficial bra! The #BarelyZero collection is light, luxuriously soft, wireless but it is as supportive as a traditional bra. 🙌🏼 Make your girls happy & try these bras!"
- Sabrina Tan
"From chic loungewear to lingerie, @neiwaiofficial celebrates all women with pieces that will make you feel good from the inside and out. Their Barely Zero Bra is seamless, ultra comfy, and conforms to your body so it feels like second skin 💫"
- Sophia Chang
SEE SOPHIA'S FAVORITES
"What size are you? 🤷🏻♀️ It's a question I get a lot and to be honest over the past 10 years I've been a size 6-12. Gaining and losing weight makes it next to impossible to figure out what size I am when I'm shopping online. ✨ Recently I discovered @neiwaiofficial and was so impressed by their Barely Zero wireless bras. The bras are one size so “Your Size is The Size” so even if you gain or lose weight (from pregnancy or just LIFE), it adapts to you 👏🏻"