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What's New With NEIWAI

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Blogs

Oct 17, 2020

Barely Zero
History in the Making

Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.

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Faye Wong Models For Lingerie Brand Without Showing Off Any Skin

Pop diva Faye Wong has added Neiwai to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.

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NEIWAI Founder Reimagines Female Empowerment Through Lingerie

Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.

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Are China-facing fashion and beauty campaigns ready for a makeover?

“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.

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How Lingerie Brand NEIWAI Connects with Chinese Women

“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.

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Winner of the Outstanding Shop Award for best apparel online store

With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they’ve seen in their American online store.

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What are people saying about us?

"Jason and I have been spending most of our days in our loungewear, so finding something really comfortable is super important to us."

- Lucia

 

SEE LUCIA'S WARDROBE
Faye Wong modeling NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Faye Wong modeling NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
Model wearing NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
NEIWAI's Classic Cozy Button-Up Pajama Top in Purple Dove.
NEIWAI's Classic Cozy Button-Up Pajama Top in Light Gray.

Classic Cozy Button-Up Pajama Top

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"Barely Zero is too comfortable, it's almost too good to be true. I love how relaxed it is, I can wear it under something or on its own as a crop top."

- Iris

 

SEE IRIS'S WARDROBE
Model wearing NEIWAI's Barely Zero bra and brief set in purple dove.
Model wearing NEIWAI's Barely Zero bra and brief set in purple dove.
Models wearing NEIWAI's Barely Zero bra and brief set in coral, nude, and black.
Model wearing NEIWAI's Barely Zero bra and brief set in nude color.
Model wearing NEIWAI's Barely Zero bra and brief set in nude.
Model wearing NEIWAI's Barely Zero bra and brief set in black.
Model wearing NEIWAI's Barely Zero bra and brief set in black.
Model wearing NEIWAI's Barely Zero bra and brief set in purple dove.
Model wearing NEIWAI's Barely Zero bra and brief set in purple dove.
Model wearing NEIWAI's Barely Zero bra in coral.
NEIWAI's Barely Zero brief in coral.
Model wearing NEIWAI's Barely Zero bra and brief set in soft pink.
Model wearing NEIWAI's Barely Zero bra and brief set in soft pink.
NEIWAI's Barely Zero bra in black.
NEIWAI's Barely Zero bra in coral.
NEIWAI's Barely Zero bra in nude.
NEIWAI's Barely Zero bra in coral.
NEIWAI's Barely Zero bra in purple dove.
NEIWAI's Barely Zero bra in soft pink.
NEIWAI's Barely Zero bra in chartreuse.

Barely Zero® One-Size-For-All Wireless Bra

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"I've had five or six sets of NEIWAI pajamas and,
honestly, the softness and texture of the fabric
surprises me every time."

- WanWan

 

SEE WANWAN'S WARDROBE
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
Model wearing NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
NEIWAI's Laid Back Ribbed V-Neck Cami in Mojito.
NEIWAI's Laid Back Ribbed V-Neck Cami in Soft Pink.

Laid Back Ribbed V-Neck Cami

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"When I wear a bra I like to feel unrestricted,
and these feel like I'm wearing nothing at all."

- Vicky Soupsss

 

SEE VICKY'S WARDROBE
NEIWAI's Barely Zero bra and brief set in soft pink.
NEIWAI's Barely Zero bra and brief set in soft pink.
Models wearing NEIWAI's Barely Zero bra and brief set in black, nude, and coral..
Models wearing NEIWAI's Barely Zero bra and brief set in black, nude, and coral..
Models wearing NEIWAI's Barely Zero bra and brief set in black, nude, and coral..
Models wearing NEIWAI's Barely Zero bra and brief set in black, nude, and coral..
Model wearing NEIWAI's Barely Zero bra and brief set in purple dove.
Model wearing NEIWAI's Barely Zero bra and brief set in purple dove.
Model wearing NEIWAI's Barely Zero bra and brief set in soft pink.
Model wearing NEIWAI's Barely Zero bra and brief set in soft pink.
Model wearing NEIWAI's Barely Zero bra and brief set in nude color.
Model wearing NEIWAI's Barely Zero bra and brief set in black.
Model wearing NEIWAI's Barely Zero bra and brief set in black.
Model wearing NEIWAI's Barely Zero bra and brief set in coral.
NEIWAI's Barely Zero bra & brief set in nude.
NEIWAI's Barely Zero bra and brief set in black.
NEIWAI's Barely Zero bra & brief set in coral.
NEIWAI's Barely Zero bra and brief set in soft pink.
NEIWAI's Barely Zero bra and brief set in purple dove.

Barely Zero® One-Size-For-All Set Bundle

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"Not only are stylish and fashionable,
the fabrics they use are comfortable, breathable,
and have great texture."

- Suggy

 

Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
Model wearing NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Cascade.
NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Autumn Leaf.
NEIWAI's Pure Simplicity Silk Blend V-neck Short Sleeve Top in Sand Dollar.

Pure Simplicity Silk Blend V-neck Short Sleeve Top

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"I got up early to go to the studio after working out
and I'm really liking this NEIWAI sportswear - it
looks cool under just a down jacket!"

- Ohh_Emma

 

Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Model wearing the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
Yuan Yuan Tan modeling the NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra.
The NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in White.
The NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra in Navy.

NEIWAI ACTIVE x Yuan Yuan Tan Sling Pleated Sports Bra

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