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Blogs & News
November 12, 2021
NEIWAI's 2021 Gift Guide for Cozier Holidays
This year more than ever, we’re celebrating and focusing on family. Many are reuniting for the first time after last year’s holiday season social distancing. Brothers and sisters are coming together to laugh and share stories from the last two years, while some grandparents are even meeting new grandchildren for the first time. This year, we’re celebrating being Together Again.
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NEIWAI Launches Sustainable Capsule With Wolford
Premium Chinese lingerie brand NEIWAI, known for its feminine and sensual designs, has teamed up with Wolford for a six-piece sustainable capsule.
The line, called “She Will Gaze Into Eternity”, includes a jumpsuit, blouse, leggings, skirt and a headband and come either in the shades red or black. Prices mostly range between...
Okendo Case Study: NEIWAI
As NEIWAI upscaled and branched into the US, the brand realized it didn’t want to start its community from scratch. It had a small but loyal following amongst Asian American communities but wanted to translate its Chinese customers’ excitement to a new audience. For this to happen, NEIWAI recognized the importance of reviews. Not just any reviews, either; it wanted ...
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September 28, 2021
NEIWAI x Wolford: "Gaze Into Eternity"
A Limited Edition Collaboration
Focusing on sustainable development, the pursuit of high-quality comfort,
and tearing down the barriers between Eastern & Western aesthetics
to create a fashion line that supports you and the Earth.
NEIWAI and Wolford: concerned with sustainability issues in the fashion industry for a long time, both...
How NEIWAI Utilizes Referrals as a Strategic, Cost-Effective Tool
NEIWAI launched their ‘reward for referral’ campaign at the beginning of May 2021. Both customers who referred a friend and the friend being referred received a $20 Reward. There was no reward limit: customers are rewarded with store credit for every successful referral. The logic is simple – the more friends you refer, the more rewards you earn.
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Chinese Lingerie Brand NEIWAI
Raises $100 Million
The brand said the funds will be used for R&D, brand building and sales channel expansion in both domestic and international markets. The Shanghai-based company, founded in 2012, started out with comfortable bralettes as their hero product, and is now expanding into lingerie, loungewear and athleisure. The brand has won praise for its feminist narratives and portrayal of diverse bodies in its marketing, still a rarity in China.
READ MOREWhat are people saying about us?
"I’ve been coooozyyyy and wearing lots of @neiwaiofficial everywhere I go… from Mexico to California & back. 🤍 ✈️ NEIWAI has the comfiest, most practical, and high-quality staple pieces that are meant to last and for you to FEEL GOOD in & LIVE in; whether it’s at home, or wherever you go. :) "
- Jessica Coleman
SEE JESSICA'S FAVORITES
"Feeling confident in my @neiwaiofficial Barely Zero Bra and undies. I typically don’t like wearing bras but the Barely Zero Bra I literally can barely feel but still very supported."
- Lola
"Winters just got cozier when wearing @neiwaiofficial ☕️❄️ @neiwaiofficial is a sustainable brand that creates comfortable and practical clothing that can be worn at home as loungewear or when you’re out and about. I really enjoy every one of their products as I have bought from them before so I highly recommend!"
- Kelly Nguyen
"Since my body is changing I’m growing out of a lot of under garments and clothes in general so NEIWAI hooked it up with their Barely Zero collection that adapts to everyone’s growing body, baby or not! 👼🏼 So if you’re an expecting mommy like me, check it out."
- Faye Claire
SEE FAYE'S FAVORITES
"NEIWAI’s luxury loungewear collection does not disappoint! They’re my newest stay-at-home must-haves!! Especially perfect during this holiday season while I get all the extra family time! It’s stylish, seamless, effortless and made to live in…whether I’m home or on the go! Plus, I loveee the thumbholes and the back details!"
- Jen Adams
"The small little details NEIWAI has truly make a difference in your everyday lifestyle... This bra & underwear are so incredibly comfortable, they're seamless, they're soft... This is a bra I can sleep with, which is really rare for me."
- Franny Arrieta
SEE FRANNY'S FAVORITES
"I’ve learned that rest and relaxation are super important to me, so that’s what I have been doing now.... So when I do get the chance to kick my feet up and relax... I enjoy doing so in my cozy and comfortable set from @neiwaiofficial 🥰looking all barefaced in my #BarelyZero!"
- Sofi
SEE SOFI'S FAVORITES
"Talking about my favorite bra and underwear I wore all throughout my pregnancy on crystalinmarie.com. Also, if you’re still checking off your gift list, anything from @neiwaiofficial’s Barely Zero line would be a huge hit. They have the most comfortable and seamless pieces!"
- Crystalin Marie
SEE CRYSTALIN'S FAVORITES
"Obsessed with these pieces from @neiwaiofficial - so comfy &luxe. These pieces are simply made to live in. Wearing here their knitted coat & knitted capri pants along with the Barely Zero bras which is unbelievable, we need one in every color!"
- Octavia B.
SEE OCTAVIA'S FAVORITES
"Having a hard time getting off my PJs 😆 (especially when it’s raining) Living in these @neiwaiofficial pieces!
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Sábado chuvoso e a vontade de ficar de pijama o dia todo! 😆 Feliz fim de semana amores!"
- Camila Coelho
SEE CAMILA'S FAVORITES