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Blogs & News
April 23, 2021
NEIWAI's 2021
Mother's Day Gift Guide
We have so much to thank our mothers for, and that’s what Mother’s Day is all about - it's that one day of the year when we go above and beyond for our moms to show them how thankful we are. They deserve some of the love, comfort, and support they taught us so much about, and NEIWAI is here to help you find just the right kind for your mom in this guide!
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Chinese DTC Brands Going Global: Interview With Xiaolu Liu, Founder Of NEIWAI
Over the past few years, numerous Chinese DTC brands have emerged and quickly become leaders in their product categories. After achieving massive success within China, we are now seeing many of them start ...
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April 12, 2021
2021 Barely Zero - Better Than Ever
Barely Zero is better than ever – but don’t worry, you should still expect the same comfort and support you’ve come to know and love (and of course, Your Size is STILL The Size). Barely Zero has been one of our most popular sets since we introduced it last fall, and we’ve been listening to your feedback - the launch of the 2021 version of Barely Zero takes much of that into account, and this newest release brings several improvements...
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April 5, 2021
Our First Styling Contest Winners!
If you submitted a photo to our Styling Barely Zero contest, thank you! We loved and adored them all, and it was so hard to choose our favorites - so rather than closing it down completely, we encourage you all to keep tagging and sharing with us on Instagram! We want to see your photos and hear your stories (just like our winners' below), and if you share something that we want to repost & share elsewhere you'll get a $50 gift card!
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March 12, 2021
The Women of No Body Is Nobody
NEIWAI recently launched the second part of our ongoing No Body Is Nobody campaign in which we share the perspectives of real women on their bodies, their beauty, and their struggles with society’s beauty standards.
These are their stories.
March 11, 2021
Our First Styling Contest
When we created Barely Zero, we had two goals: comfort and versatility... We wanted comfort that lasts all day & night, with support to get you through whatever life threw at you. We wanted versatility, a bra that changes over time to keep up with your body's journey; a bra that would fit nearly anyone, or the same person at two drastically different life stages. We succeeded.
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Fashion brands are tapping into China's new focus on female empowerment
Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels ...
March 2, 2021
No Body Is Nobody
In 2020, NEIWAI started a journey of exploration into true and diverse beauty with the first segment of our NO BODY IS NOBODY campaign. It received critical acclaim and drew the attention of publications such as Campaign, Today, and most recently Business of Fashion. Now, the campaign continues into 2021 with a new chapter that intensifies the original message...
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February 8, 2021
NEIWAI's 2021
Valentine's Day Gift Guide
Love is in the air, and we have a list of gifts to help you show just how much you care! Valentine’s Day is an important day for couples everywhere, and every year is another chance to make it special for you and your significant other. There’s the traditional route of course: flowers, chocolates, a candlelit dinner. Those are great! But...
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Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today
NEIWAI was one of the first of this new generation of Chinese brands to tap into this current, having been founded back in 2012. With a compound annual growth rate of between 70 and 100 percent over the past three years and a network of more than 100 direct-to-consumers stores in 26 Chinese cities, the brand was already doing well, but in 2020 founder Liu Xiaolu saw its profile skyrocket with the release of a short film ahead of International Women’s Day called ‘No Body Is Nobody.’
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China's Top 10 Marketing Campaigns
in 2020
Pandaily evaluated 2020’s advertising campaigns in terms of their creativity, call for action, impression level, and added value. Despite the large number of creative campaigns, we narrowed the list down to our top 10, with entries from these companies: Bilibili, Ding Talk, Genki Forest, W+K Shanghai, NEIWAI, NetEase Yanxuan, Nongfu Spring, Perfect Diary, Pop Mart, and SAIC-GM-Wuling.
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December 31, 2020
What's Your 2021 Resolution?
We finally made it! 2020 is coming to a close, and it was certainly a ride. Let’s close the books on this historic year by taking a moment to appreciate some of the GOOD things that happened. Maybe you spent more time with family or developed a hobby while you spent so much time at home? Did you develop your taste in ...
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December 8, 2020
The NEIWAI Team's
2020 Holiday Gift Guide
Happy holidays! We polled our team and put together this list of our favorite 2020 gift picks - a "best of" list of our top suggestions in several categories from a variety of sources. It's a quick read, easy to reference, and we hope it'll be valuable to you as you finish your holiday shopping this year!
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October 17, 2020
Barely Zero
History in the Making
Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.
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Winner of the Outstanding Shop Award for best apparel online store
With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they've seen in their American online store.
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Faye Wong Models For Lingerie Brand Without Showing Off Any Skin
Pop diva Faye Wong has added NEIWAI to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.
Are China-facing fashion and beauty campaigns ready for a makeover?
“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.
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How Lingerie Brand NEIWAI Connects with Chinese Women
“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.
What are people saying about us?
"This shirt is so, so soft and comfortable. It's 100% cotton, such a timeless piece, and really just pairs with anything. I feel like this is the perfect layer for this transitional time too (the time between spring and summer)."
- Yuyan
SEE YUYAN'S FAVORITES
"Your new favorite, everyday lingerie line🖤 Designed with everyone woman in mind, giving complete comfort and support from morning-to-night ☀️🌙 I’m truly SO excited to introduce y’all to the Barely Zero Collection by @neiwaiofficial"
- Lauren Ashley
"Thank you to @neiwaiofficial for giving me this opportunity to create and document more memories with my mom for this Mother’s Day. We are both wearing NEIWAI loungewear and their Barely Zero bra and it’s all absolutely so buttery soft! It would make a great gift for the mama friends and family in your life. 🥰"
- Rachel
"You guys know how much I try to preach that every body is different... what I love about this brand is that they do as well, they try to embrace women of all shapes and sizes and try to be inclusive as well... Whenever I wear this I feel like I'm wearing nothing, I usually don't like to sleep with clothes on, but since I found NEIWAI I've been wearing these because they're so comfortable and breathable."
- Mai Pham
Thanks @neiwaiofficial for making great products that inspires senses. Wearing this set brings back so many great memories of my mom as she’d wear something similar like this at home all the time. I miss her and cannot wait to come back and visit home soon.
- An Trieu
"A comfortable bra has been one of my new mom essentials and the @neiwaiofficial Barely Zero “Your Size is the Size” wireless bra is one of my favorites. Between the pumping, sensitivity and weight changes, I love that this bra adapts to my new body size! The fabric is buttery smooth, breathable and sits perfectly on the skin with no digging."
- Erica (Miss Louie)
"This is the best bra I've ever tried in my life. It's seamless, comfy, no wires... it gives me so much lift yet so much comfy. You'd be shocked by how stretchy the fabric it is, that's why they say 'Your Size is The Size'."
- Amy Macedo
"Since quarantine started last year, I *totally* abandoned the idea of wearing a bra as I realized how comfy I became at home without one. It changed recently after I started trying @neiwaiofficial Pure Comfort Triangle Bra. I love the wireless design of it while it still gives me coverage and support, and also style it as a crop top because of the versatility of its design."
- Mayisha
"When it comes to my bras, I really prioritize comfort and simplicity. I've basically been living in t-shirt bras for the last two years, and I recently added NEIWAI's Barely Zero to my rotation - I'd definitely recommend that you check them out if you're looking for a bra that's comfortable, simple, but also elegant, either for yourself or a special mom in your life this Mother's Day!"
- Janet, AsianBossGirl
SEE JANET'S FAVORITES
"I've been living in my @neiwaiofficial bra day and night. And frankly, I'm far too infatuated to even be embarrassed by my lack of laundering. It's that good. Trust me, your boobs will thank you later (. )( .)"
- Sara Schultz
"I am beyond excited to share @neiwaiofficial’s Barely Zero ONE-SIZE bra & underwear!! Yes, I couldn’t believe it either…it’s literally one-size only because the material is so incredibly stretchy and comfortable!! It completely takes the guess work out of ordering a bra which is something I’ve always struggled with…even in stores when they tell me what size I should be🤦🏻♀️"
- Shea Whitney
"NEIWAI has my favorite selection of comfy underwear... it fits me perfectly, it's like a second skin, even my mom wears it. It's super soft, so cute, so comfy, and a perfect gift for Mother's Day!"
- Brittany Balyn
SEE BRITTANY'S FAVORITES
"Our bodies are so amazing! Growing a little human is magical. As our bodies grow and change constantly, looking for undergarments to adapt to my body has become so hard. I recently discovered @neiwaiofficial and their Barely Zero bra! It’s made to form any body type. There is no guessing which size to get. It’s so buttery soft, you’ll want to live in it! Literally!!! Happy Mother’s Day to all the Mommies! You are appreciated! 💐"
- Cindy
"Lounging with a cup of coffee before the busy day is so much better in the coziest fabrics! These pj’s and #NEIWAI #BarelyZero bra/underwear set is incredibly comfortable on the skin. It comes in multiple colors... The fabric is lightweight stretchy, extremely comfortable, and seamless."
- Aylin
"You all know I am a fan of PJs, loungewear, and comfy bras and I truly feel like you can never own too many! ;)
I just discovered these Barely Zero wireless bras and beautiful PJ sets from @neiwaiofficial and I had to tell you about them!"
- Sandy
After trying these out for a good amount of time, I can vouch that both are comfy enough to wear all day long and even sleep in. You’ll probably want at least one of each style – the Spaghetti is great for wearing under tanks, but you can’t beat the seamless comfort and wider strap support of the Classic for wearing under everything else!
- Jean, Extra Petite
"I'm sure we all know the struggle of our weight fluctuating, which means our bra size fluctuates, and this does not happen with the Barely Zero bra. Your Size is The Size, and it will constantly fit you and adapt to your body."
- Kristen McGowan
SEE KRISTIN'S FAVORITES
"I recently discovered @neiwaiofficial and their new #BARELYZERO bra + pure comfort soft modal triangle bra and they both feel as if I’m not wearing a bra at all (always important for me, since comfort comes first). Love that I can wear them for lounging around the house, working out, and whatever the day throws at me…"
- Shannon
"This is my top favorite bra, it literally feels like you're not wearing a bra. There's no wires but it gives you the support of a traditional bra...I'm definitely never going back to my traditional bras."
- Kayla Kosuga
SEE KAYLA'S FAVORITES
"23 weeks of growing you, Nora Jo 🖤 and forever to love you! Finally found a supportive, comfy + flattering bra for this changing body! The Barely Zero bra from @neiwaiofficial is one-sized & adapts to YOUR body! They feel like you’re wearing nothing and are so comfy to wear everyday 👏🏻"
- Maddie
"Little PSA that these PJs & Barely Zero wireless bras from @neiwaiofficial are the bees knees 🐝 The bras are one-sized and are made to adapt to your ever-changing body, which is especially amazing for those in the maternity & postpartum seasons of life! 🙌🏼🙌🏼 They offer support for everyday and literally feel like you’re wearing nothing. You will NOT be disappointed, ladies!!"
- Taylor Brown
"Ever since I got Barely Zero, I haven't gone back to my other bras (they're getting literally no love right now). It's so breathable, it's comfortable, and the quality is top notch."
- Michelle Choi
SEE MICHELLE'S FAVORITES
"I was recently surprised with these beautiful pajamas by @neiwaiofficial and I can finally look cute while lounging. If someone invites me to a slumber party, I would definitely be ready. :)"
- Susanna Vierthaler
"Quite possibly the comfiest underwear I’ve ever owned 👏🏼🙌🏼 @neiwaiofficial"
- Allison Kelley
SEE ALLISON'S FAVORITES
"Hotel life is for me 💚💚💚lounging in @neiwaiofficial jammies and bra all day ☁️☁️☁️☁️"
- Brit Harvey
SEE BRIT'S FAVORITES
"This is my happy place 🤍 lounging in @neiwaiofficial this is seriously such a comfy bra, & these pajamas are SO soft."
- Kemper
SEE KEMPER'S FAVORITES
“If you're one of those people that despises wearing anything with underwire, anything that just makes you feel like you can't wait to rip it off, you would love this!”
- Katy
SEE KATY'S FAVORITES
“This Barely Zero bra is freakin' amazing. It's probably the most comfortable bra I own because it's so seamless... there's literally no cutting in to my skin, it's so light... 10/10, really comfortable in this!”
- Alyssa Lenore
SEE ALYSSA'S FAVORITES
Today’s dress code? Business comfy 🙌🏼😌 I’ve been living in these @neiwaiofficial pj’s and their Barely Zero Collection bras. So soft, luxurious, chic and the most comfortable ever.
- Erin O'Brien
SEE ERIN'S FAVORITES
“These are both really really comfy, really breathable and soft, quality is top notch. I just love putting on comfy pajamas, I love matching pajamas, it just makes me feel better, more put together, something about it just helps me with my routine.”
- Delaney Childs
SEE DELANEY'S FAVORITES
“Comfy & confident 🤍 Wearing the Barely Zero collection from @neiwaiofficial & literally feel like I’m not wearing a bra, the fabric is so light and soft, yet so supportive 🙌🏼”
- Karissa Duncan
SEE KARISSA'S FAVORITES
“I try to remind myself of everything I love about my body and self. I especially try to focus on everything my body has given me and how grateful I am for it.”
- Tanbir Kaur
“I typically don't like wearing bras, if I do get the chance to not wear a bra I wouldn't wear a bra, but these ones are actually super comfortable, soft, plus they look very minimal, so they're perfect to wear with outfits.”
- Koleen Diaz
SEE KOLEEN'S FAVORITES