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March 12, 2021

The Women of No Body Is Nobody

NEIWAI recently launched the second part of our ongoing No Body Is Nobody campaign in which we share the perspectives of real women on their bodies, their beauty, and their struggles with society’s beauty standards.

These are their stories.

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March 11, 2021

Our First Styling Contest

When we created Barely Zero, we had two goals: comfort and versatility... We wanted comfort that lasts all day & night, with support to get you through whatever life threw at you. We wanted versatility, a bra that changes over time to keep up with your body's journey; a bra that would fit nearly anyone, or the same person at two drastically different life stages. We succeeded.

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Fashion brands are tapping into China's new focus on female empowerment

Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels ...

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March 2, 2021

No Body Is Nobody

In 2020, NEIWAI started a journey of exploration into true and diverse beauty with the first segment of our NO BODY IS NOBODY campaign. It received critical acclaim and drew the attention of publications such as Campaign, Today, and most recently Business of Fashion. Now, the campaign continues into 2021 with a new chapter that intensifies the original message...

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February 8, 2021

NEIWAI's 2021
Valentine's Day Gift Guide

Love is in the air, and we have a list of gifts to help you show just how much you care! Valentine’s Day is an important day for couples everywhere, and every year is another chance to make it special for you and your significant other. There’s the traditional route of course: flowers, chocolates, a candlelit dinner. Those are great! But...

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Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today

NEIWAI was one of the first of this new generation of Chinese brands to tap into this current, having been founded back in 2012. With a compound annual growth rate of between 70 and 100 percent over the past three years and a network of more than 100 direct-to-consumers stores in 26 Chinese cities, the brand was already doing well, but in 2020 founder Liu Xiaolu saw its profile skyrocket with the release of a short film ahead of International Women’s Day called ‘No Body Is Nobody.’

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China's Top 10 Marketing Campaigns
in 2020

Pandaily evaluated 2020’s advertising campaigns in terms of their creativity, call for action, impression level, and added value. Despite the large number of creative campaigns, we narrowed the list down to our top 10, with entries from these companies: Bilibili, Ding Talk, Genki Forest, W+K Shanghai, NEIWAI, NetEase Yanxuan, Nongfu Spring, Perfect Diary, Pop Mart, and SAIC-GM-Wuling.

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December 31, 2020

What's Your 2021 Resolution?

We finally made it! 2020 is coming to a close, and it was certainly a ride. Let’s close the books on this historic year by taking a moment to appreciate some of the GOOD things that happened. Maybe you spent more time with family or developed a hobby while you spent so much time at home? Did you develop your taste in ...

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December 8, 2020

The NEIWAI Team's
2020 Holiday Gift Guide

Happy holidays! We polled our team and put together this list of our favorite 2020 gift picks - a "best of" list of our top suggestions in several categories from a variety of sources. It's a quick read, easy to reference, and we hope it'll be valuable to you as you finish your holiday shopping this year!

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October 17, 2020

Barely Zero
History in the Making

Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape.

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Winner of the Outstanding Shop Award for best apparel online store

With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they've seen in their American online store.

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Faye Wong Models For Lingerie Brand Without Showing Off Any Skin

Pop diva Faye Wong has added NEIWAI to her growing list of endorsements after the Chinese lingerie and apparel brand named her as their global spokesperson recently.

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NEIWAI Founder Reimagines Female Empowerment Through Lingerie

Despite the quickly-booming market for homegrown brands in China, learning to develop and deliver brand value and identity is a common obstacle for many of them.

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Are China-facing fashion and beauty campaigns ready for a makeover?

“I don’t call it a belly, I call it extra charm.” The quote lingers on screen as its speaker, Reli, confidently poses for the camera in a promotional documentary to launch lingerie brand Neiwai’s No Body is Nobody campaign.

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How Lingerie Brand NEIWAI Connects with Chinese Women

“I used to hold an umbrella when I went out because I didn’t want to get tanned,” states a tanned Chinese girl nicknamed “Naiping,” sporting an afro.

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