Designed to change the way you think about bras. Barely Zero adapts to your body and provides a comfortable fit you can rely on no matter where your day takes you. By far our most popular wireless bra series, Barely Zero is the perfect example of the Made To Live In comfort we strive to create. See the full series and learn more here.
Founded in 2012, NEIWAI’s mission is to make solutionwear for modern women. We specialize in making comfortable underwear, loungewear, and athleisure with an emphasis on technology and innovation. Our unique fabric blends provide proper fit and support both physically and emotionally throughout your day and throughout your life. More than just stylish and comfortable, our clothing is Made To Live In.
Meet Barely Zero
We strive to be conscientious when sourcing our fabrics, choosing high quality, eco-friendly materials from suppliers like PrimaLoft®, VITA, Carbon Zero by TENCEL™ and other brands that share our commitment to a cleaner planet.
On average, our packaging uses 40% fewer materials than packaging used by traditional fashion brands. This lightweight design cuts 450+ tons of waste every year – saving more than 600 trees as a result.
“A brand that helps customers feel an inner balance is particularly valuable right now, as we navigate the transition from a stressful pandemic into a post-pandemic world.”
“China’s leading lingerie brand NEIWAI recently completed a $100 million Series D financing round. In the first half of this year, its total sales increased by 260 percent year-on-year, with monthly sales exceeding 200 million yuan ($30.93 million) and an annual repurchase rate of more than 50 percent.”
“NEIWAI Raised $100 Million in Series D Funding. The fresh capital injection will be used to develop products and categories, raise brand awareness and accelerate global expansion.”
“There is a whole generation of consumers wanting to write new narratives for themselves. The brands which continue to drive these types of conversations and create a positive space and community around them will continue to resonate with consumers.”
“Premium lingerie brand NEIWAIi, known for its feminine and sensual designs, has teamed up with Wolford for a six-piece sustainable capsule. The line, called “She Will Gaze Into Eternity”, includes a jumpsuit, blouse, leggings, skirt and a headband and come either in the shades red or black.”