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Barely Zero – History in the Making

October 17, 2020

Last month saw the launch of the much-anticipated Barely Zero Collection. In case you haven’t heard, Barely Zero is a true one-size-for-all undergarment set that uses innovative fabric blends to adapt to any body shape. It’s been a hit so far and we’re thankful for your enthusiasm – we knew you’d love it! But a game-changing product like this doesn’t just happen overnight, so we wanted to share the story of how Barely Zero came to be.

Models wearing NEIWAI's Barely Zero bra and brief sets in coral, nude, and black.

It all started in 2013.

To mark the first anniversary of the founding of the company, NEIWAI formed an all-women design team in early 2013 with the goal to create something new – something that, in line with the company’s philosophies, would help women feel free both inside and out. They succeeded, and that October saw the launch of their first core product: a zero-binding, rimless bra. The team’s core design was focused on "comfort like wearing no underwear.” The result lived up to the ideal – when wearing it, you felt free.

This original bra’s concept was the spark that grew into the wildfire that is Barely Zero. 

Back to the drawing board.

In 2016, we decided it was time to re-polish our design with the launch of our Zero Sensitive series.

Zero Sensitive was similar to our original product series, but with greater style variations for different groups and scenes, such as pregnancy and maternity, more girlish styles, and a sports model. We have continuously improved Zero Sensitive since its launch and after several changes to the original designs we renamed it Pure Comfort – this series remains a best seller to this day.

The development of the Pure Comfort Collection was a huge undertaking and the lessons we learned along the way are invaluable. We’re hear feedback like “When I don’t feel like wearing a bra, I wear NEIWAI instead.” That standard of comfort is our motivation to keep innovating, and though we’re proud of Pure Comfort we’ve always want to do more. 

The next step in the evolution of women’s underwear.

Barely Zero® pushes the boundaries of women’s lingerie:

• Negates the need for separate sizes. Barely Zero®’s one size provides comprehensive support for women in the A-D cup range.

• Made from patented new fabric blends that feel like cotton but with stretch, resilience, and odor-control that cotton only dreams of.

• Barely Zero® isn’t just a bra – we’ve also designed a matching one-size-for-all brief. Women who wear S-XL underwear (waist 62-88CM & hip 80-100CM) can choose any pair with their eyes closed and expect them to fit. 

Models wearing NEIWAI's Barely Zero bra and brief sets in coral, black, and nude.

Barely Zero® improves on the classic concept of "comfort like wearing no underwear.” Its versatility is inspired by everything we learned when we engineered the Zero Sensitive/Pure Comfort collection. The proverbial torch has passed to Barely Zero® and it carries it well. Our designs, fabrics, and size system have undergone a makeover, but our original vision has never changed – the foundation of the Barely Zero® Collection is women’s freedom and comfort.

One-for-all sizing isn’t the end of underwear sizing, but it is an important innovation. It allows for a freedom of choice that recognizes and respects diversity, efficiency, and versatility. Our bodies are different from one another, and they change over time – Barely Zero® offers a bra and brief that will fit nearly anyone who puts it on, regardless of their size and shape, and go with her wherever life takes her – adapting to changes in weight, health, and more. Barely Zero® is one size: yours. Your Size is The Size.

Thank you for being with us on this journey. We couldn't have done it without your support along the way.

Now that you know where your Barely Zero® started, where will you take it next? 

Browse the Barely Zero Collection:

two women wear bra and underwear
two women wear bra and underwear
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
two women wearing bra and brief set
woman wearing warm bread bra and brief set
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra
Barely Zero Fixed Cup Wavy Bra

Barely Zero Fixed Cup Wavy Bra

$49.00
Woman wearing beige bra and light purple biker shorts
Woman wearing beige bra and light purple biker shorts
woman wearing a beige bra
woman wearing a black bra and brief set
woman wearing a light orange bra
side view of woman wearing a bra and brief set
two woman wearing a bra and brief set in beige and caramel
woman wearing a bra and brief set in nude color
bra back clasp details
bra close up shot
bra side details
two women wearing bra and brief set in beige and brown
brown bra cup details shot
brown bra clasp detail shot
flat lay of brown bra
detail shot of brown bra clasp
two women wearing bra and brief set in beige and brown
back view of woman wearing the bra and brief set in beige
woman wearing the bra and brief set in Caramel
back view of woman wearing the bra and brief set in Caramel
woman wearing the bra and brief set in brown
side view of woman wearing the bra and brief set in brown
flat lay of bra in Treacly Almond
back flat lay of bra in Treacly Almond
flat lay of bra in Deep Mahogany
flat lay of bra in caramel

Barely Zero Fixed Cup Clasp Bra

$49.00
woman wearing a dark brown bra
woman wearing a dark brown bra
Barely Zero Classic Wireless Bra 2.0
Barely Zero Classic Wireless Bra 2.0
Barely Zero Classic Wireless Bra 2.0
woman wearing a black bra
Woman wearing brown underwear set
2 Women wearing underwear, one in dark brown, one in nude
2 Women standing, wearing underwear, one in dark brown, one in nude
woman wearing caramel color underwear
woman wearing nude color underwear
woman wearing caramel color bra
woman wearing caramel color underwear
woman wearing dark brown color bra
woman wearing dark brown color underwear, view from back
woman wearing red underwear
woman wearing green underwear
woman wearing red bra
a blush bra
a light nude bra
a nude bra
a dark brown bra
a caramel bra
a black bra
a nude bra sideway
a nude bra from back
a green bra
a red bra

Barely Zero Classic Wireless Bra 2.0

$39.00
Two women wearing barely zero spaghetti bras and midwaist briefs in nude and cinnamon colors.
Two women wearing barely zero spaghetti bras and midwaist briefs in nude and cinnamon colors.
Woman wearing cinnamon color spaghetti strap bra and midwaist seamless brief.
Two women wearing barely zero spaghetti bras and midwaist briefs in offwhite color.
Barely Zero Spaghetti Strap Wireless Bra
Barely Zero Spaghetti Strap Wireless Bra
Barely Zero Spaghetti Strap Wireless Bra
Barely Zero Spaghetti Strap Wireless Bra
One woman wearing offwhite spaghetti strap bra and midwaist seamless brief.
One woman wearing cinnamon color spaghetti strap bra and midwaist seamless brief.
One woman sitting and wearing offwhite spaghetti strap bra and midwaist seamless brief.
a woman wearing light nude spaghetti strap bra and midwaist seamless brief.
back view of a woman wearing light nude spaghetti strap bra and midwaist seamless brief.
One woman wearing offwhite spaghetti strap bra and midwaist seamless brief.
One woman wearing red spaghetti strap bra and midwaist seamless brief.
One woman standing and wearing cinnamon spaghetti strap bra and midwaist seamless brief.
One woman wearing cinnamon colored spaghetti strap bra
One woman wearing red spaghetti strap bra and midwaist seamless brief.
One woman wearing cinnamon spaghetti strap bra , view from the side
Back view of a woman wearing offwhite spaghetti strap bra and midwaist seamless brief.
Flat lay picture of a red spaghetti strap bra
Flat lay picture of the back of a red spaghetti strap bra
Flat lay picture of a offwhite spaghetti strap bra
Flat lay picture of a light nude spaghetti strap bra
Flat lay picture of a black spaghetti strap bra
Flat lay picture of a cinnamon spaghetti strap bra
side view of a offwhite spaghetti strap bra
back of a offwhite spaghetti strap bra
Flat lay picture of a red spaghetti strap bra

Barely Zero Spaghetti Strap Wireless Bra

$39.00
woman wearing light purple leggings
woman wearing light purple leggings
woman with yoga pose wearing a black bra and black leggings
woman standing side way wearing a white top and dark red leggings
woman standing from back wearing a black bra and black leggings
woman standing side way wearing light purple leggings
woman standing side way wearing dark red leggings
woman standing wearing black leggings
woman standing tip toe wearing dark red bra and leggings
woman standing side way wearing brown bra and black leggings
woman legs from back wearing light purple leggings
woman standing with dark red bra and black leggings
woman standing side way wearing dark red leggings
a pair of light purple leggings
a pair of dark red leggings
a pair of black leggings

Barely Zero High Waist Leggings

$39.00
Woman wearing beige bra and brown leggings
Woman wearing beige bra and brown leggings
Woman wearing brown leggings
Side view of woman wearing brown leggings
Back view of woman wearing brown leggings
Back side view of woman wearing brown leggings
Close up waist band of woman wearing brown leggings
Close up of knee of woman wearing brown leggings
Flat lay image of brown leggings
Flat lay image of back view of brown leggings
Flat lay image of black leggings
Flat lay image of back view of black leggings

Barely Zero Lycra High Waist Leggings

$49.00